Profile

  • Name — Rebecca Anne Flint
  • Professional Name — Beckii Cruel or “Beckii”
  • Country of Origin — Lancashire, England, United Kingdom
  • Place of Residence — Isle of Man, Great Britain
  • Birthday — June 5th 1995

 


Rebecca Anne Flint (born 5 June 1995), better known by her stage name Beckii Cruel, is a British pop dancer and singer. She reached popularity in Japan after her YouTube videos of her dancing to J pop songs were posted around the Internet. She is the 17th most subscribed user (3rd most in the Musician category) in Japan on YouTube. Her YouTube account has reached 15 million upload views and over 56,000 subscribers.

Beckii was born in Blackpool, Lancashire, England, the daughter of Derek, a police inspector, and Jacqui, a former dance instructor. She moved with her family at the age of 2 to Ramsey on the Isle of Man, where she attends Ramsey Grammar School. She became interested in anime and manga at the age of 11, when she first started reading Fruits Basket. On 22 July 2007, she began a YouTube channel under the name "xBextahx" (from a nickname she had when she was younger). Some of her very early uploads included vlogs she did with her older brother on their mother's MacBook. On 19 January 2008, she started posting videos of herself dancing to Japanese pop and anime songs, with some of her own choreography. On 15 April 2009, she posted a video of herself dancing to Danjo, a popular Japanese Internet meme. Danjo is Japanese for boy and girl. Her YouTube video was uploaded to the Japanese video streaming website Nico Nico Douga, where she instantly attracted fans.

According to Japanese media, Flint was named "the next Leah Dizon." Her looks and interest in cosplay made her popular among Japanese fans for being a moe idol. Despite this, during a press conference, she informed the media that she was well-aware that her age and her image would attract unwanted attention from the Internet.

Flint was approached with half a dozen marketing campaigns before being signed onto a talent agency, Life Is So Cruel, Ltd., in August 2009. Emerging under the stage name "Beckii Cruel" she flew to Japan, where she was able to perform with Taro (the original artist of Danjo) in Akihabara. Although Cruel had experience in dancing, having taken ballet for most of her life, she was required to undergo vocal training. She began seeking advice from David Holland, and, according to her father, "worked with him at least once a week".

In October 2009, Cruel visited Japan with a group called the Cruel Angels, with 18-year-old French college student, known by her stage name Sarah Cruel, from Lyon, and a 17-year-old student from Portsmouth known by her stage name as Gemma Cruel. She was signed onto Tokuma Japan Communications, the same label as hit technopop group Perfume.

On 4 November 2009, Cruel herself released two songs on two different albums, titled "No, Upper Matsuri" (の、アッパー祭 No, Appā Matsuri) and "No, Ballad Matsuri"(の、バラード祭 No, Barādo Matsuri) as part of the "No, Matsuri" (の、祭り) CD series which features other singers popular from the Japanese Nico Nico Douga Video community. On 7 November, she started her second YouTube channel under the name "xBextahx2", her channel for vlogs, tutorials and practice shots. On 9 December, she released her first idol DVD, titled This is Beckii Cruel!. It debuted at number 8 on Japan's DVD charts.

She released her first single featuring the Cruel Angels, "Tsubasa o Kudasai" (翼をください, "Please Give Me Wings"), on 10 February 2010, a cover of a 1970s song by Japanese pop rock band Akai Tori. On 14 February 2010, she appeared at live events at Lazona Kawasaki Plaza and in Shibuya, Tokyo to promote the new single. The single reached #84 on Oricon's single charts, and charted for two weeks in the top 200.

On 12 August 2010, BBC Three premiered a documentary about her, entitled Beckii: Schoolgirl Superstar at 14. This documentary brought her to a mainstream UK audience.

As of September 2010, Cruel is no longer affiliated with the Cruel Angels, and is no longer a member of the Cruel Angels Project, citing a dispute with her management as the reason for her departure from the project.

On 24 December, Cruel released two language learning books through ASCII Media Works entitled "Beckii Cruel de Eigomimi". There is a business English version and a casual conversation version. They debuted in the top-fifteen of the English language learning section in the Japanese book stores.

In May 2011, Cruel launched her personal website http://beckii.co.uk.

As of July 2011, Cruel is no longer represented by Life Is So Cruel, Ltd., having sought termination of her contract, and neither has any further links with the company, nor with the Cruel Angels Project.

She has also worked with Tom Nichols, who has previously worked with Kylie Minogue, and various other artists. She recorded the song "You Can't Kiss Me" hoping she will be approached by a British recording contract. A CD single for the song was released in Autumn 2011. This was her first song targeted towards the British market.

As of 22 December 2011, "You Can't Kiss Me" had reached Number 1 in the Music Week Upfront Club Chart, and number 15 in the Commercial Club Chart. (Source: Music Week Magazine)

Beckii began managing a girl group in 2012. The project entitled Oishii!Project debuted with their mini album Gametime featured 3 original tracks in both English and Japanese, and was received extremely well. 

In late 2012, Beckii recorded vocals for the debut album from Bristol-based Gaijin Rock band Area 11. She features heavily on the single 'Shi No Barado' (Japanese: Ballad of Death). The album All The Lights In The Sky was released on 31/01/13 to a great critical success, with many compliments toward the track.

Shi no Barado was later released as a single. The track reached Number 1 on the breakers charts, and was placed highly throughout various other charts.  

Beckii begun 2013 with sights set closer on her YouTube channel, with dedication to creating weekly video content. While formerly being solely dance related, Beckii's latest videos feature fashion, makeup, video games, vlogs and reviews.  In late 2013 her channel hit a milestone of 70,000 subscribers and continues to grow.

On August 18th 2013, Beckii released her new documentary, entitled Beckii: International Idol. The documentary was created and directed by Adam Spence, who is also a web icon with focus on Asian pop culture. The documentary followed Beckii recording her first single in Japanese since 2010. The documentary received many compliments, commending Cruel's return to the Japanese music industry. 

Future Fantasy, the single released with the documentary was also released on August 18th 2013, and received many compliments.  

Merchandise

 

Books

Marugoto Beckii

Publisher: Wani Books

Published: 26/04/10

ISBN: 978-4-8470-4262-1

Beckii Cruel de Eigo Mimi (office ver)

Publisher: Ascii Media Works, Japan

Published: 04/05/11

ISBN: 978-4-04-870093-1

Beckii Cruel de Eigo Mimi (friends ver)

Publisher: Ascii Media Works, Japan

Published: 04/05/11

ISBN: 978-4-04-870092-4

Title: Home

Publisher: Pretty Liberty

Published: 18/10/12

DVDs

This is Beckii Cruel

Publisher: Tokuma Records, Japan

Released: 9/12/09

CDs

No, Upper Matsuri

Publisher: Tokuma Records, Japan

Released: 2/11/09

No, Ballad Matsuri

Publisher: Tokuma Records, Japan

Released: 2/11/09

Tsubasa wo Kudasai

Publisher: Tokuma Records, Japan

Released: 10/02/10

Singles

Just Wanna Have Some Fun

Released: 31/01/11

Tokyo Love

Released: 31/01/11

U CAN'T KISS ME

Released: 24/10/11

Stupid Stupid

Released: 16/12/12

Shi No Barado

Released: 31/01/13

Future Fantasy

Released 18/08/13

Events

  • 13/11/13 DokiDoki Festival, Manchester
  • 21/09/13 Keep It Secret Convention, Plymouth, London
  • 05/09/13 - 08/09/13 Alcon, Leicester
  • 08/05/13 My Vitriol support act with Area 11, KOKO, London
  • 04/05/13 & 05/05/14 Japanorama, National Space Centre, Leicester
  • 24/11/12 HyperJapan, Earls Court London
  • 26/02/12 HyperJapan, Earls Court London
  • 13/11/11 DokiDoki Festival, Manchester
  • 01/11/11 Tokyo Girls Collection A/W, Tokyo
  • 01/11/11 FIFA World Cup Event, Tokyo
  • 29/10/11 & 30/10/11 MCM EXPO, London
  • 30/06/11 MCM EXPO, London
  • 04/06/11 Isle of Man TT Races, Isle of  Man
  • 28/05/11 MCM Expo, London
  • 07/05/11 Marks & Spencers' Charity Fashion Show, Isle of Man
  • 16/05/10 & 17/05/10 Cannes Film Festival, France
  • 01/04/10 Tokyo Girls Collection S/S, Tokyo
  • 01/04/10 Pretty Cure Press Event, Tokyo
  • 14/02/10 Kawasaki Theatre, Kawasaki
  • 14/02/10 HMV Records Theatre, Shibuya, Tokyo
  • 14/02/10 Tower Records Theatre, Shibuya, Tokyo
  • 31/10/09 Google Halloween Party, Tokyo
  • 01/10/09 Akihabara Enta Matsuuri, Tokyo
  • 01/08/09 Animelo "Re-Brige" Concert Saitama Arena, Saitama

Magazines

  • Jan 13  Dolly, Australia
  • Dec 12 Manx Tails, Isle of Man
  • Dec 12 Marie Claire, UK
  • May 12 Gallery, Isle of Man
  • Mar 12 Money Media, Isle of Man
  • Oct 11 Isle of Man Examiner, Isle of Man
  • Sep 11 Eikoku News Digest, UK
  • Jul 11 Teen Now, UK
  • Mar 11 Tokyo Catwalk, Japan
  • Dec 10 Sugar, UK
  • Dec 10 Slink, UK
  • Nov 10 Pichi Lemon, Japan
  • Nov 10 Ascii.JP, Japan
  • Nov 10 Shout, UK
  • Oct 10 Evangelion Weekly, Japan
  • Oct 10 News of the World, UK
  • Oct 10 Teen Now, UK
  • Sep 10 United Colours of Benetton, Korea, Italy, France, Spain
  • Jul 10 Shonen Jump, Japan
  • Jun 10 UTB, Japan
  • Jun 10 Bomb, Japan
  • Jun 10 Flybe, Europe
  • May 10 Young Animal, Japan
  • Mar 10 Flash, Japan
  • Feb 10 Japan Today, Japan
  • Jan 10 Phototechnic, Japan

 

Online

Newspapers

  • 14/11/12 The Guardian, UK
  • 13/11/12 The Sun, UK
  • 31/12/11 Manx Independent, Isle of Man
  • 01/03/11 Manx Independent, Isle of Man
  • 07/01/11 Manx Independent, Isle of Man
  • 17/08/10 The Sun, UK
  • 20/07/10 Isle of Man Examiner, Isle of Man
  • 11/06/10 Courier, Isle of Man
  • 16/02/10 Isle of Man Newspapers, Isle of Man
  • 11/02/10 Daily Star, UK
  • 11/02/10 Metro, UK
  • 07/02/10 The Observer, UK
  • 06/02/10 The Guardian, UK
  • 11/12/09 Manx Independent, Isle of Man

Television

  • 23/12/12 NHK (Olympic Sports Documentary, Japan
  • 20/12/12 BBC Alba Siuthad Sibhail!
  • 20/12/12 Video Marketing On Demand, Isle of Man
  • 24/10/11 TBS News, China
  • 04/11/11 VT News, Vietnam
  • 04/11/11 CTS, CH 12, China
  • 20/10/11 BBC1 North West News, UK
  • 19/10/11 BBC News Ellan Vannin, Isle of Man
  • 03/03/11 Canal J Television - 2P2L, France
  • 12/08/10 BBC Three Documentary, UK
  • 12/08/10 ITV Television, "Good Morning", UK
  • 30/06/10 Granada Television, Granada Reports, UK
  • 21/04/10 NTV "Zoom in Super", Japan
  • 21/04/10 TVK Yokohama "Hamarancho", Japan
  • 20/04/10 TBS Television "Hanamaru Market", Japan
  • 04/04/10 NTV/Canal Plus TB, Japan, France
  • 03/04/10 ITV Television, "This Morning", UK
  • 24/03/10 NTV, NTV News, Japan
  • 23/03/10 Sankei UP TV, Japan
  • 21/01/10 Music On TV!, Japan
  • 18/01/10 NTV "Omoikkiri Don", Japan
  • 18/01/10 NTV "Zoom in Super", Japan
  • 14/01/10 Sankei Up TV, Japan
  • 02/01/10 MSNBC TV, USA
  • 02/01/10 NTC "Jinruiga Akirametaketeita Yume", Japan
  • 02/01/10 ITV Granada Reports, UK
  • 02/01/10 TV Tokyo "AnisonPlus", Japan
  • 10/10/09 NTV Japan "Achievements of Man", Japan

Radio

  • 18/11/11 Radio Bonsai.com, Spain
  • 20/10/11 Manx Radio, Isle of Man
  • 10/10/11 BBC Radio One, UK
  • 20/09/11 Manx Radio, Isle of Man
  • 31/05/11 Manx Radio, Isle of Man
  • 13/02/11 Energy FM Radio, Isle of Man
  • 25/10/10 BBC Radio One, UK
  • 30/06/10 Manx Radio, Isle of Man
  • 17/06/10 BBC Radio Lancashire, UK
  • 25/02/10 J-Wave Radio, Japan